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6. Why did I, Kerry Paul allow competitors to use the MGO brand?

  • Writer: Kerry Paul
    Kerry Paul
  • Nov 15
  • 1 min read

Updated: Nov 21

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Eventually, competitors had to move to the MGO Manuka Honey System, a change that occurred about four years after I launched it. Over these four years, resistance to the new system evaporated as the adoption of the MGO approach grew rapidly worldwide, including its acceptance by the scientific community. The qualitative UMF assay was dropped and replaced by the quantitative methylglyoxal measurement.


Professor Peter Molan, University of Waikato developer of the UMF trademark and assay fully supported the introduction of the MGO Manuka Honey System.


Kerry Paul with Professors Peter Molan and Thomas Henle
Kerry Paul with Professors Peter Molan and Thomas Henle

I decided to allow competitors to use the MGO trademark without any license arrangements. By the time the first inquiries came, I had already captured all the first-mover advantages. My aim was to get as many brands as possible using the MGO approach to strengthen its credibility and establish it as the industry standard.


By 2022, independent surveys indicated that there were more users of MGO than UMF. Australian manuka honey producers also adopted the system. Consumers respond favourably to a transparent system showing the MGO levels of the product they are purchasing.



What is unique about manuka honey?

Comments

Kerry Paul Business man and blogger
Kerry Paul – Stepping Out of Your Bubble Author
​

Hi, I'm Kerry. I enjoy challenging people by asking questions and presenting different views to encourage critical thinking. My 45-year career has always had a global focus, building successful relationships in over 50 countries. I am empathetic to diverse views, irrespective of gender, ethnicity, religion, culture, or socio-economic status. Join me on a captivating journey as we explore how India shaped the world over two thousand years ago, potentially leading to the first settlement of New Zealand. This blog series aims to expand readers' awareness and knowledge of how people may have come to New Zealand in pre-Polynesian times. Given the time constraints many readers face, I am providing a platform for them to consider these intriguing possibilities in easy-to-read blog posts.

 

Who were the first people to settle in New Zealand? How did India possibly contribute to any development, given its major role over 2000 years ago in some of New Zealand’s closest neighbours? These questions will guide our exploration and open up a rich dialogue about the historical connections and cultural exchanges that may have shaped New Zealand's early settlements.

 

I'd be more than happy to discuss with readers of my blog about India, its history as well as New Zealand and the suggested origins of its first settlers. 

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