Explores the real-world lessons I learnt building global businesses from New Zealand, including the growth of Manuka Health into an international natural healthcare brand. It examines the practical foundations required to compete globally — including strategy, innovation, branding, governance, leadership, culture, supply chains, distribution, and exit planning. The articles explain how science, differentiation, and long-term thinking helped transform manuka honey into a globally recognised premium wellness category. Most importantly, the series provides New Zealand entrepreneurs with practical insights into the challenges, risks, and opportunities involved in building internationally competitive businesses from one of the world’s smallest and most isolated economies.

Explains how a New Zealand start-up grew into a global natural healthcare business selling into 45 countries, while highlighting the challenges of competing internationally from one of the world’s smallest and most isolated economies. Most importantly, it provides entrepreneurs with practical insights, strategic thinking, and real-world lessons for transforming local opportunities into global businesses.

Examines how the discovery of methylglyoxal (MGO) revolutionised the industry by providing scientific validation for manuka honey’s antibacterial activity and creating a new global competitive landscape. The series also highlights the role of science, innovation, branding, and strategic thinking in driving explosive international growth. Most importantly, it demonstrates how challenging conventional industry thinking and “stepping out of the bubble” enabled Kerry Paul and Manuka Health to redefine the global manuka honey market.