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Journey 3
Series 3

How Manuka Health Created a New Competitive Landscape

GOING GLOBAL explores the principles behind building a world-wide branded business, drawing on Kerry Paul's experience with Manuka Health New Zealand.

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Key Takeaways

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226 pages of practical guidance

11 chapters covering global business fundamentals

Proven frameworks for international business success

Real-world examples from

Manuka Health New Zealand

What Makes Manuka Honey Unique?

Are you curious about what makes Manuka honey stand out among natural foods? Manuka honey is not just another sweet treat—it’s a natural marvel. Its uniqueness lies in the presence of methylglyoxal (MGO), a compound responsible for its stable antibacterial activity. Unlike other honeys and foods, Manuka honey contains significant levels of MGO, thanks to the nectar of the Manuka tree. This scientific discovery transformed Manuka honey into a sought-after functional food, celebrated for its health benefits.

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